Selected case studies

For over twenty years I have worked with local and global brands, sometimes as an agency partner and sometimes embedded inside the organisation. These projects span experience strategy, service design, product design, brand and creative direction.

Generative AI strategy for Australia’s largest supermarket chain

WOOLWORTHS

Generative AI strategy for Australia’s largest supermarket chain

WOOLWORTHS

Transforming Victoria’s last paper-based government service

WORKSAFE VICTORIA

Transforming Victoria’s last paper-based government service

WORKSAFE VICTORIA

‘Vehicle Hubs’ reimagined

TOYOTA

‘Vehicle Hubs’ reimagined

TOYOTA

A digital-first, ‘living brand’ for a retail icon

WESTFIELD

A digital-first, ‘living brand’ for a retail icon

WESTFIELD

Designing out loss without designing out trust

COLES

Designing out loss without designing out trust

COLES

A new member experience for Tasmanians

ST LUKES HEALTH INSURANCE

A new member experience for Tasmanians

ST LUKES HEALTH INSURANCE

PJ

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prue.jones@gmail.com

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©2026 PRUE JONES

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